Between 2013 and 2014 the number of adults without health care coverage fell by 8 million individuals, driven largely by an increase in Medicaid enrollment. Many, however, remain without coverage – leaving Medicaid with the potential to cover 12 million uninsured adults.
Two states that succeeded in increasing coverage are Kentucky and Arkansas. A new report from UnitedHealth Group, Successful Medicaid Enrollment Strategies to Cover the Uninsured, focuses on common strategic approaches they adopted to enroll their uninsured state residents. These approaches include:
Integrating administration and enrollment
Establishing multiple application pathways
Providing robust consumer assistance
Developing high-impact awareness campaigns
These approaches, which can be tailored to local market conditions and needs, serve as practical examples to be considered by states seeking to cover more of their uninsured. Effective use of these approaches could lead to covering as many as one in three remaining uninsured adults.