UnitedHealthcare Opens New Health Benefits Store in Palisades Park

September 29, 2017

UnitedHealthcare executives and community leaders cut the ribbon at the grand opening for the Bergen Asian Resource Center, the company's 10th storefront dedicated to serving Asian-American communities in the United States and the second store in New Jersey. (Credit: Clutch Shot Pro)

  • UnitedHealthcare Bergen Asian Resource Center offers customer service, health education and other support to consumers with Medicare and employer-sponsored coverage, with a focus on serving the Asian-American community
  • Community leaders and UnitedHealthcare executives celebrated grand opening today with a ribbon-cutting ceremony

UnitedHealthcare has opened its newest health benefits store to provide enhanced customer service and health education for Asian Americans in Bergen County.

The UnitedHealthcare Bergen Asian Resource Center, at 7 Broad Ave., Suite 207 in Palisades Park, will serve approximately 15,000 Asian-American Medicare recipients in Bergen County. It is the second UnitedHealthcare benefits store in New Jersey staffed by representatives who offer customized in-language support in Korean, Cantonese, Mandarin and South Asian dialects.

New Jersey Medicare beneficiaries and caregivers can visit the store to learn about their Medicare coverage options or participate in health and wellness seminars in the community room. Customer service representatives can answer questions and help connect people with community resources and social services such as the Pharmaceutical Assistance to the Aged & Disabled (PAAD) and Senior Gold programs – both New Jersey state-funded prescription drug initiatives that help eligible residents with the cost of prescription medications.

Customer service representatives are also available to help people enrolled in UnitedHealthcare employer-sponsored plans review their benefits and eligibility, and provide translation service for documents, including those not related to health insurance plans.

Community leaders joined UnitedHealthcare executives at a ribbon-cutting ceremony at the new center, which is the company’s 10th storefront dedicated to serving Asian-American communities in the United States.

“For more than two decades UnitedHealthcare has helped people in New Jersey’s and New York’s Asian-American communities live healthier lives,” said Chris Law, national vice president, UnitedHealthcare Asian Initiatives. “This new storefront in Palisades Park will provide people who live in Bergen County the customer service and support they need to learn more about their health benefits and the many community services available to them.”

Multiple phone lines are also available 9 a.m. to 5:30 p.m. Monday through Friday, including 1-877-718-3682 for Korean-language inquiries, 1-800-801-1900 for Chinese-language inquiries and 1-800-250-5779 for South Asian-language inquiries; TTY 711.

UnitedHealthcare was one of the first health plans to provide culturally relevant health care services to Asian Americans. The company founded its Asian Initiatives business in 1994 and established an office in New York City’s Chinatown. Its other New Jersey storefront is located in Edison.

“There is an ongoing need for Medicare benefits education and helping people who are not as proficient in English navigate the health care system,” said Phillip Franz, CEO of UnitedHealthcare Medicare & Retirement in New Jersey. “We hope this new location in Bergen will make it as simple as possible for more people to find the Medicare plan that works best for them and receive the support they need to make the most of their benefits.”

UnitedHealthcare is the nation’s largest business dedicated to meeting the health and well-being needs of seniors and other Medicare beneficiaries, with more than 11 million people enrolled in its Medicare plans.* For more information, visit Medicare beneficiaries and caregivers can visit to find helpful information in Chinese and Vietnamese, as well as English and Spanish.

UnitedHealthcare serves more than 1.7 million people in New Jersey with a network of 100 hospitals, and more than 35,000 physicians and other care providers statewide.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with 1 million physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company. For more information, visit UnitedHealthcare at or follow @UHC on Twitter.