Optum today announced it is launching Optum Middle East LLC, a joint venture with Abu Dhabi-based Lifeline Hospital Group, to help leading care providers in the region improve financial performance and increase operating efficiency, enabling them to focus on enhancing patient care.
Optum Middle East will redesign, staff and manage all elements of Lifeline Hospitals’ revenue cycle management functions using an integrated suite of services and technology. Revenue cycle management encompasses a broad set of administrative services related to creating, submitting, analyzing and ultimately handling collections for patient medical bills.
Optum’s revenue cycle management capabilities include its Electronic Financial Record™ (eFR™) application. The eFR platform integrates disparate financial and reimbursement data into a single database to create real-time, patient-centered financial records – flagging items that may require information and alerting personnel when to take steps to keep claims and reimbursement processes moving forward.
Bringing enhanced technology to the revenue cycle management process will help enable hospitals to improve productivity, increase revenue and reduce costs. They will benefit from reduced write-offs, improved accounts receivable, improved collections and cash flow – enabling hospitals to focus resources on patient care rather than administrative tasks. As joint venture partner, Lifeline Hospitals will be the first to benefit from Optum’s capabilities.
Total hospital bed capacity in the United Arab Emirates is expected to double by 2019 to keep up with population growth and rising demand, providing significant revenue cycle management and operational performance improvement opportunities for the joint venture.
Lifeline Hospital Group provides inpatient and outpatient care through its network of private hospitals, pharmacies and health care support services in the United Arab Emirates and other locations in the region. Optum, a leading information and technology-enabled health services business, will provide comprehensive revenue cycle management and other performance-improvement services to health care providers in the market.
Serving as CEO and general manager of Optum Middle East LLC is Warren Guillett, a senior executive from OptumInsight with extensive experience in revenue cycle management, health care provider operations and performance improvement. Guillett will be based in Optum Middle East’s offices in Abu Dhabi and will manage the strategic direction and day-to-day operations of the joint venture. Dr. Shamsheer Vayalil Parambath, managing director of Lifeline Group, will be the chairman of Optum Middle East LLC.
“Hospitals and health systems across the Middle East can benefit from performance improvement assistance. Through this joint venture, we anticipate generating significant gains in productivity and increased collected revenue, enabling health care providers to better meet the growing health care needs of the communities we serve,” said Dr. Shamsheer.
“We see significant opportunities to help health systems across the Middle East increase their operational efficiency and improve the level of health care and services provided to the region’s residents through the use of health intelligence, data management and analysis, and technology,” said Guillett.
About Lifeline Hospital Group
Lifeline Hospital Group was born out of a desire to provide world-class, specialized and superior healthcare complemented by a warm and personalized human touch to the growing population of the emirate of Abu Dhabi. The group has now grown into four operating hospitals and nine pharmacies in the UAE and Oman, with four new hospitals under implementation (including a 200 bed tertiary care Super Specialty Hospital in Abu Dhabi). Major expansion is under way in the pharmacy retail business together with pharmaceutical and medical equipment distribution.
Optum is an information and technology enabled health services company serving the broad health care marketplace, including care providers, commercial health plans, life sciences companies and consumers. Its business units — OptumInsight, OptumHealth and OptumRx — employ more than 30,000 people worldwide. It is a subsidiary of UnitedHealth Group (NYSE: UNH), a diversified health and well-being company serving more than 75 million people worldwide.