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Supporting Pharmacies Through First‑to‑Market Initiatives

Optum Rx supports community and independent pharmacies to drive better health outcomes and identify unmet needs for the patients they serve through:

Business Solutions

Providing access to tools and data to ease administrative burden, improve outcomes and manage revenue.


Supporting community pharmacies with pharmacy solutions to provide payment predictability and improved payment reporting.

Enhanced Reimbursement

Reimbursement opportunities for community pharmacies to help expand access to care, connect patients to services that address unmet needs such as food, nutrition, transportation, housing and baby supplies, and improve medication adherence and health outcomes for their underserved and rural patients.

Supporting Underserved and Rural Communities

For the most vulnerable populations – especially those in rural and underserved communities – community and independent pharmacies are a vital part of providing patients with access to the care they need. New initiatives will support pharmacists in connecting their patients to services that address basic needs. Key focus areas include:

Addressing Unmet Needs

Connecting underserved patients to community resources, beginning with pregnant women and patients with diabetes.

Supporting Maternal and Fetal Health

Improving maternal and fetal health through increased preventive prenatal vitamin use and access to community diaper bank resources and baby supplies.

Expanding Access

Providing increased access to health care resources through community pharmacies in health care deserts.