UnitedHealth Personal Rewards

Rewarding Good Health

Employees’ everyday choices are the primary drivers of a company's health care costs. UnitedHealth Personal RewardsSM, launched in 2010, encourages participants to make better health decisions by providing them with a personalized set of health goals plus financial incentives to accomplish them.

Unhealthy behaviors like smoking and obesity drive more than 50 percent of our health status and add incremental costs to conditions like diabetes, cancer and heart disease.1 Employers pay a steep price in terms of absenteeism, reduced productivity and rising health care costs. Most of these behaviors, however, are avoidable by modifying our lifestyles and improving our health care decisions.2

UnitedHealth Personal Rewards allows members to earn points for adopting better health behaviors. It starts with a personalized scorecard and health map members can follow to help maintain or improve their lifestyle. As they continue their healthy behaviors, they can cash in their points for financial rewards. These better health decisions may lead to lowering overall health care expenses.3

Recent UnitedHealthcare research confirms incentives drive better health behaviors. When offered incentives, individuals report that they are “extremely likely” or “very likely” to complete recommended preventive health care actions such as annual exams and cancer screenings, and enrolling in weight-management, disease-management or smoking-cessation programs. 

Did You Know?

UnitedHealth Group's own trial of the program showed that employees were better able to track—and act on—behaviors that lead to better health. By November of its first year, 71% of health plan members had earned points in the program, and 45% had earned at least half of their incentive.



1 Study from Centers for Disease Control. Remaining drivers are: Access (10%), Genetics (20%), Environment (20%).

2 Source: American Institute for Preventive Medicine 2005; American Journal of Health Promotion 1991, 1993, 2000; Milliman & Robertson 1995; Safeway analysis.

3 UnitedHealthcare Book of Business, 2009.