Baby Blocks

Building a Healthy Future for Moms and Babies

The National Center for Child Health and Human Development reports that the preterm birth rate has increased more than 20 percent since 1990 and that neonatal care is required for one in 10 live births. UnitedHealth Group is committed to doing everything possible to ensure newborns receive access to the best care possible. As a result, the company created UnitedHealthcare Baby Blocks, an online, interactive incentive program designed to help pregnant women and new mothers with prenatal and well-baby care.

UnitedHealthcare Baby Blocks rewards women for visiting the doctor and reporting the information online during their pregnancy and their baby's first 15 months of life. Once women sign up for Baby Blocks, they can access an interactive board that shows their prenatal visits, along with opportunities to earn rewards for following a prenatal visit schedule. Using a game-like interface, moms can track appointments and receive email appointment reminders, as well as rewards for keeping the appointments. Rewards include gift cards for prenatal items and baby clothing, diaper bags and more.

Baby Blocks helps improve maternity health, control medical costs and ensure newborns are given the best possible start in life.


Did You Know?

According to the Centers for Disease Control and Prevention, the high percentage of preterm births in the United States contributes to a higher infant mortality rate. Costs of preterm births are also considerable: Medical costs for a preterm baby are 12 times higher ($54K) than for a full-term baby without complications ($4.4K).